I’ll be leaving for Japan soon, and I was doing some research and putting together a
shopping wishlist for my own purposes… As I was doing so, some things struck me about the recent designs posted on the respective brand blogs.
- Baby’s floral/all over patterns are getting more and more horrible with every release.
- Why, Baby, Why!!
- Old school designs are coming back into fashion.
- As always, certain Metamorphose designs never fail to make me stare incredulously.
Actually in general I’ve felt very uninspired by Baby releases for the past season. I do however, think that certain AatP prints are rather striking, such as Queen’s Coach. At the same time, I can’t stand the JSK/OP designs for Vampire Forest or Tarot Card… they could have done so much better. So so so much better.
Why does Baby persist in reproducing old prints/designs? Why?! Urgh. I admit, some lolitas will welcome the second chance at getting their hands on a certain print, but I’m sorry. I (and I’m sure many others too…) do like being a special snowflake. 🙁
Left: Friend Usakumya Judy JSK… yet another reproduced print.
When you consider it on a marketing front- part of the reason why Angelic Pretty does so well and is considered to be a “high-end”, “elite” lolita brand is because they don’t reproduce their past prints. What happens is that this makes each print very limited and exclusive; and AP holds their value very well on the second-hand market. This also results in lolitas rushing for each new print and potentially scalping others, but it remains that each design is something special and limited. Isn’t that the point of buying prints anyway? For something unique?
Others will argue that that’s not Baby’s marketing style, that reprints make lolita accessible for everyone. But as a regular lolita consumer, I feel gypped. I don’t feel the need to buy new releases from Baby, because (1) it’ll pop up in the second-hand market for a much lower price anyway; (2) even if I don’t get it now, chances are high that they’ll reproduce it maybe in a year or so. It cheapens the brand on the marketing front; and as a former Baby lover, this really makes me sad and is one of the main reasons I have not bought Baby brand new for ages.
(The day that I see my beloved Red Ridding Hood in stores again, I will cry. I WILL REALLY CRY.)
I’m noticing a throw back to the very old-school lolita designs, with very simple black and white solids, the “maxi-pad” headwear, applique designs and more. These are just some examples, I’ve seen the trend across the brands.
I’m not really complaining or anything, it’s just an observation that our designs are coming back full circle.
To be honest, a strange part of me wants to buy one of this in a slightly tamer colour (or even in this colour) and prove that it can be worn.
Unfortunately due to the designs of the brands mostly geared towards winter weather (hardly surprising), I doubt I’ll be buying anything new from the stores other than accessories perhaps; and will hit up Closet Childs across Tokyo for my lolita shopping instead!